Dental marketing has taken a major turn in the last few years. Gone are the days of big advertisements and lots of press coverage to get your dentist noticed. Today dental marketing is all about social media. Dental Marketing Companies realize the importance of online marketing to dentists. The best dentists use Facebook, Twitter, YouTube, Yelp, and even tooth blogs to generate new patients and keep old patients coming back.
One of the easiest ways to attract new patients to your practice is through dental marketing strategies. If you’re operating on a tight budget, one of the most cost-effective things you can do is run an ad campaign on Facebook. Many dentists have used Facebook as a platform for generating new patient registrants and generating leads and new patients through direct mail. You may have the greatest dental staff and the greatest staff in the town, but if you can’t be found and book enough appointments, your practice will never be able to grow as it should. By running an ad campaign on Facebook, you can reach just the individuals who want to visit your office: those who have an account already and those who haven’t.
Another great way to attract new patients is by creating a presence on the internet. In this day and age, people have become accustomed to surfing the web. People can search for any topic imaginable. As a result, dental practices have to be online to be found. Rather than spend thousands of dollars on television commercials, dental marketing plans can be implemented.
Direct mail is another great way to reach new patients. Many people get their dental treatments through a simple application at the participating dentists’ website. A simple marketing strategy, in combination with patient discovery efforts, can boost the number of patients who seek out additional dental practices.
The world of digital marketing has also opened up many opportunities for dentists. By creating online presence and connecting with the community on social media platforms, dentists can engage with patients and prospects on a whole new level. By offering free e-publications and regular blog posts, as well as patient information, dentists can create an online community of patients who are interested in their services and in the dentistry industry as a whole.
In addition to online presence, another important tool in an overall strategy for dental marketing is to be sure that each dental practice has a presence in all of the major social media sites. Facebook, Twitter, and YouTube are all valuable networking tools for dentists. If a dentist has a Facebook page, the page can be used to create a way for patients to learn more about the practice and to connect with the dentists who are featured in the news and featured in the dentist’s photos. Dentists can also set up a blog that offers informative posts about the practice and features information about new patients, events, and special offerings. By utilizing Facebook and Twitter in ways that connect with patients, Facebook and Twitter can help a dental practice attract new patients per month.
Another way that dentists can use Facebook, Twitter, and YouTube to attract new patients per month is by creating Facebook ads that include the keywords that patients are using when looking for dentists. For example, if a patient is searching for cosmetic dentistry, the words “dentist” and “plastic” could be included in a Facebook ad. The ad should also include the keywords “cosmetic dentistry” as well as the state the patient resides in or the city in which the patient lives. By reaching a specific demographic through this type of advertisement, a dentist can drastically increase his or her chances of gaining new business by simply adding these key words to his or her website and blog content.
In addition to advertising through Facebook and Twitter, a dentist can also benefit from a postcard campaign. A postcard campaign consists of sending postcards directly to prospective patients on the day of a dental appointment. These postcards should include information about the services provided by the dental office and also have a link to the dental office website or blog. Postcards sent out in this manner have proven to be highly effective in increasing patient traffic to a dental office’s website. Dentists should therefore include postcard marketing in their overall dental marketing strategy for greater chances of attracting new business and new patients.